The Magic Behind Ara Shoes

Let us tell you about Ara shoes. First, unlike scores of other brands out there that have gone belly up, Ara has endured 60 years by staying true to its DNA: creating sensible, elegant footwear for generations of women. It’s also one of Europe’s leading makers of footwear, with thousands of employees and offices spanning several countries. But that’s not even the half of it.

Here’s why Ara is so good at what it does:

The Finishing Touch

Stylish shoes don’t come out of thin air. It takes time, strategy and loads of creativity—something Ara understands. Their shoes are distinguished by a finishing detail, from flats with a satin finish to wingtip Chelsea boots. It’s akin to a chef’s final garnish on a culinary work of art.

All Bases Covered

Pop quiz: Of the shoes you already own, how many can you honestly say are healthy for your feet? With Ara, you get to experience its patented Gore-Tex technology that keeps your feet dry when it’s hot, warm when it’s cold and stays forever waterproof. Get the perfect transitional-weather look with Gore-Tex slip-ons, a charcoal tunic, dark-wash jeans and a beige poncho.

Mama Knows Best

Despite its global reach, Ara remains a family-owned company. It’s the kind of brand your mother probably relied on for years because the shoes lasted longer than others—thanks to a rigorous, hand-crafting process using only high-quality materials. She probably told you about it at some point or another (and if not, you’re welcome). Join generations of Ara-wearing women with patent-leather pumps, a belted A-line skirt and a polka dot blouse.

We’re happy to pass our shoe knowledge on to you, but the only true way to find out why Ara is so special is to try a pair for yourself.

Timeless comfort is a pair of shoes away.