Why Brooks Brothers Is The Best

It all started at a polo match in England, when John E. Brooks, grandson of the founder, noticed something peculiar about the players’ collars: they were buttoned down to prevent them from flapping in the wind. John brought his discovery back to Brooks Brothers, and thus was born the button-down shirt, a Brooks classic and what some have called “the most imitated item in fashion history”.

Shirts aside, there’s a lot of rich history in this classic American brand which is why so many people continuously go back to the Brooks Brothers name. Need more convincing? Read our fascinating tidbits below.

A Wrinkle-Free Miracle

In 1998, Brooks Brothers launched the Brooksease Shirt, billed as the ultimate travel shirt. The shirt represented the first 100% cotton non-iron shirt, a worthy successor to Brooks’ 1953 version, which had the distinction of being the first piece of clothing ever to feature Dacron.

A Loyal Client In Clark Gable

Gable was among America’s most famous actors of the Thirties and Forties, and insisted on Brooks Brothers custom suits because no ready-made suits could fit his physique: a 44-inch chest and a 32-inch waist. Thankfully, Brooks’ ready-made oxford shirts fit him perfectly, and he bought them by the dozen.

“Brooks” Means Brooks

F. Scott Fitzgerald’s This Side of Paradise was used to resolve a civil suit brought by Brooks Brothers against Brooks Clothing, who opened a rival shop with replica designs. Fitzgerald’s book became the decisive factor in proving that when one says “Brooks,” it means Brooks Brothers.

Shirts For Women

The pink shirt gained widespread popularity and was featured in Vogue in 1949 when Brooks Brothers introduced one just for women—a move motivated by the desire to keep women from depleting the stocks of the boys’ department.

Current Collabs

In 2016, Brooks Brothers proudly presented its first collection by world-renowned fashion designer Zac Posen, creative director of women’s clothing and accessories. Posen, well know for his techniques in artisanal craftsmanship, fuses the brand’s heritage with ultra-feminine constructions in lush fabrications and bold prints.

As the country’s oldest clothing retailer, Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries, which is why people consider it to be more than just a store. So what are you waiting for?

Make your next shirt a Brooks.

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