A Look Back At Carrera

Carrera is one of the leading eyewear brands in the world and continues providing shade (among other things) to many of our favorite celebrities and tastemakers today.

To show you just how outstanding this label is, we’re giving you a brief glimpse of Carrera’s rich, sports-infused history.

1956

Wilhelm Anger names his sport goggles company after the longest, fastest, most dangerous race in the world, the Carrera Panamericana.

1970

Carrera starts the production of ski helmets and goggles and four years later, the first-ever ski goggles with interchangeable lenses are introduced.

1987

Carrera becomes more actively involved in the world of sport, and is the only official sponsor of the America’s Cup in Perth, Australia.

1989

The cycling collection is launched at the historic Paris-Roubaix race. Carrera was confirmed the largest producer of ski masks during the World Cup ski championships.

2006

Carrera celebrates its 50th anniversary and relaunches the Champion, its first iconic style a year later.

2008

Carrera takes on a leading role in the fashion world, launching heritage models like Champion Endurance and Safari, following the big success of the Champion.

2014

Carrera and Jimmy Choo announces the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year.

2016

Carrera is rewriting its own history and improving on the past by infusing its iconic Champion model with new proportions, creating a perfect fit and a contemporary flair.

Now that you have an idea of the success behind this eyewear brand, why not start the new season off right with some Carrera sunglasses?

All eyes on Carrera.

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