Edwin Jeans Has One Impressive Resumé

Founded in 1947 in Japan, the Edwin denim company has always had a firm commitment to style and strength. Credited for several innovations within the denim field, Edwin has been quietly building its credentials as one of the landmark producers of jeans around the world.

Find out how Edwin has grown over the decades to be one of the world’s strongest denim producers.

Bringing Denim Abroad

When the first jeans became available in Japan, the options available were largely mass-produced, ill-fitting and low-quality. Until Edwin began manufacturing its trademark heavy-duty denim, jeans were seen to be crass, flimsy bottoms unworthy of daily wear. The rainbow selvedge detailing and heavy construction of Edwin’s trademark jeans became wildly popular, bringing jeans into the global fashion atmosphere.

Inventing the Wash

Distressed jeans may seem standard in the denim marketplace these days, but it wasn’t always so. In fact, it was Edwin’s designers that conceived of the idea of washing denim with pumice stones and other chemical agents in order to give the fabric a worn-in feel in the 1980s. Indulge in this classic denim treatment with a pair of stone-washed skinnies, a white tee and a flannel.

Redefining “Vintage”

The word “vintage” used to give off a sense of musty oldness associated with mothballs and bad polyester. Old clothes, especially old jeans, weren’t considered desirable for many years—surprising given today’s pronounced sense of fashion nostalgia. Edwin’s propensity for replicating antique methods of denim production, however, put vintage styling back on the map in the ‘90s. Nod to this revival with a vintage-inspired high-waisted “mom” jean and a ribbed crop top.

Edwin has been a denim titan for decades, but its high-quality denim construction is always au courant. Build your wardrobe with these blue jean classics.

Edwin’s history as a denim producer goes back a long time, but their heavy-duty quality is always of the moment.

... Contine reading