Element

If there was ever a brand that reflected a particular lifestyle, it has to be Element. Element was formed by Johnny Schillereff, with its roots in his passion for the skateboarding culture. As the company grew, Johnny decided to expand his design approach to create an all-inclusive brand with as much appeal for the fashion conscious client as for the skateboard fanatic.

Urban clothing

The Element online shop details the company’s rise from an unsteady start. While companies such as Adidas were focussed on the fashionable aspects of trainers, Element threw itself at creating well designed, practical and seriously cool-looking skate wear. You won’t find the muted tones of Esprit clothing here. Element clothing is bold and made for an urban backdrop.

Inspired by the culture

All the Element clothes are inspired by the skateboard culture. If you’re looking for the fashion-conscious flow of Diesel jeans, look elsewhere. Element trousers are designed with wheels in mind. Instead of flaring out at the heels Element jeans sit snugly over the feet to prevent trousers dragging. But we’re not talking baggy-crotched designs that are so last year. These are trousers to look good in, not as though you’re part of some juve street-gang!

Looking good

Element clothes have all the appeal of a big-name brand such as G-Star, but with a little bit of urban cool thrown in to set them apart from the crowd. Hoodies are lightweight, tees are strongly stitched and logos won’t flake in the wash. These are clothes designed to be given a hard time, but still come up looking good.

All-round appeal

At Stylight, we are proud to unveil our selection of the Element range, which we have selected for its all-round appeal. This label proves that being dressed to the nines doesn’t mean you have to be wearing a suit. Enjoy your shopping at Stylight and discover some streetwise clothing!