FitFlop

Time to get rid of your flip-flops, the Fitflop is in town! The Fitflop is the brainchild of Marcia Kilgore, who collaborated with bio-mechanists Dr David Cook and Darren James, to create the world’s first muscle activating flip-flop. However, once they’d worked out just how cool these things looked, it wasn’t long before they applied the Fitflop technology to a whole range of sandals, trainers and boots, creating a dynamic new brand that continues to gather momentum.

Shoes that do the leg-work

The Fitflop online shop describes the products as “caffeine for your feet” and, once you’ve tried them, it’s easy to see why. The ergonomically designed midsole not only offers supreme comfort, but utilises ‘microwobbleboard technology’ to help kick underused leg muscles into touch, diffuse underfoot pressure and maximise shock absorption. The result is something unique, stylish ad comfortable that looks set to rock the fashion world and is currently holding its own up against established brands like Jack & Jones.

The best for you

While you can buy the Fitflop shoes from the Fitflop online store at Stylight, we’ve selected the best and most innovative designs for inclusion in our own collection. Check them out against other popular brands, such as G-Star, and you’ll see just how a relatively young brand measures up against more established designer wear. Fitflops are available in a rage of styles and materials, giving you a broad spectrum of exciting designs to choose from. They’re made for both men and women, as boots, shoes, trainers and flip-flops.

Cutting edge designs

Stylight is your online resource for the best in fashion, designer and sporting footwear. With big names such as Adidas adding to our credibility as experts in our field, we often try and include up-and-coming, cutting edge brands in our collections too. Brands such as Converse offer iconic classic looks, but if you want something a little bit different that can be worn casually or as part of a more formal ensemble, check out our Fitflops range and pick a pair today.

Say Goodbye to Stylish Discomfort with FitFlop

We’ve all become familiar with the notion that fashion is pain. And unfortunately, we each have our own stories about painful shoes or tight bodices to help prove that theory. But here at Stylight, we refuse to give in to such a bleak idea. Style and comfort don’t have to be mutually exclusive—especially when it comes to our shoes. Don’t believe us? Then slide into a pair of FitFlop shoes and see—nay, feel—for yourself.

Whether you prefer a clean, minimalist palette or an effortless denim look, read on for our tips on styling a comfortable pair of FitFlop shoes.

Monochrome Maven

For some, the arrival of warm weather means the return of bohemian pieces and denim cutoffs. But for you? It’s all about a palette refresh with clean, minimalist pieces in a monochromatic color scheme. Complement a white, long-sleeved shift dress with a pair of strappy, black slides for a look that fits your aesthetic perfectly. Finish it with a black crossbody bag and you’re ready for a casual day around the city.

Beachside Beauty

You don’t play around when it comes to your time by the shore. Your swimwear wardrobe is the stuff of legend, so it’s only right that your sandals look just as good sitting next to your beach towel as they do while you’re traversing the boardwalk. Pair your penchant for printed, one-piece swimsuits with a pair of all-black sandals that’ll work just as well with jeans and a tee.

Denim Darling

It’s Saturday, which means that you’re ready for a day of brunching and boutique-browsing with your girls. Keep things easy, lightweight, and effortlessly-stylish in a short-sleeved, denim jumpsuit. Slide into a pair of strappy sandals with metallic detailing and pull it all together with a burgundy crossbody bag.

Whoever said that fashion is pain didn’t know about FitFlop shoes. From the city sidewalks to the sandy shores, slide into a pair of these comfy kicks and redefine the feeling of style.

Step easy in FitFlop shoes.

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