How the Cool Kids Wore Keds

Keds were introduced to the footwear market in 1916 as a high-grade rubber-soled athletic shoe, but their legacy extends well beyond the basketball courts they were once seen on. Each generation has their own unique take on Keds, but their clean-cut canvas look will always be in style.

Learn how the coolest kids have worn Keds over the years, then create your own unique spin on the classic style.

Early ‘60s Teenybopper

It may have been made in ‘87, but Dirty Dancing epitomizes early ‘60s adorableness. When protagonist Frances “Baby” Houseman heads to a squeaky-clean summer resort town with her family, she discovers a sexy subculture of gyrating dancers. Though they’re clad in slinky dresses and tight jeans, Baby is a vision of pristine affluence in summer pastels and white Keds. She might get dirty later on, but she keeps the Keds, and they’re cute as a button. Get the look with white low-top Keds, white shorts and a short-sleeve button-up.

‘70s Skater Girl

The ‘70s were a funky time for all, but those lucky enough to be living in sunny California got the best of it. A long-haired, easygoing class of hippies riding skateboards and surfboards ruled the land with their suntans and bright smiles. Keds functioned well as a skate shoe because of their flat rubber soles, but they also suited the lighthearted Cali aesthetic perfectly. Grab your deck and hang loose in high-waisted denim cutoffs, a baby tee and keds with patterned socks.

‘80s Vintage Punk

If any decade was known for Keds, it was the 1980s—they were seen on virtually every TV show and movie, from Saved By the Bell and Full House to John Hughes’ classic The Breakfast Club. Usually worn with slouchy socks and a cornucopia of layers, they were the hallmark of fashionable youngsters around the world. Get the ‘80s look by wearing your Keds and socks with a mini skirt, sweater and oversized bomber jacket—and don’t forget your scrunchie.

Keds are so simple and perfect that they retain a sweet, nostalgic look no matter how you style them. Whatever decade inspires you most, make sure Keds finish off your look.

Keep it cool in Keds