Kenzo

Europe’s love affair with all things Asian goes back centuries to things like collecting Ming pottery, and continues strongly to this day with this iconic brand. Although essentially cosmopolitan in style, Kenzo clothing and other accessories still proudly incorporates its Asian influences, working a perfect juxtaposition with European brands like Petite Mendigote.

In the beginning

Unlike many newly arrived fashion houses such as Nine West, Kenzo has been around since 1970, starting its journey in Paris with the rather politically incorrect but alliterative name of Jungle Jap at the Galerie Vivienne. Starting with a range of exciting hand-made clothing, Kenzo opened its own Parisian fashion house store in 1976 followed by ready to wear men’s clothing in 1983, kids/home collections in 1987 and fragrances in 1988. More recently, the brand was refreshed by the arrival of two new fashion directors who have brought Kenzo squarely into the new century and rivalling established names like Wrangler.

Asian fusion

Although the underlying influence of the Kenzo fashion brand is modern Asian and more specifically Japanese, its range is ideally suited to the international and European fashion market. Styles range from smart business wear through casual outdoors to glamorous evening dresses, all with an eye to high quality interesting fabrics and favouring customers with reasonably slim though not anorexic figures.

Catering for him and her

Unlike many fashion houses, Kenzo has identified men as a key part of their market while not neglecting the needs of its female followers. A look through their clothing range shows how both sectors continue to influence and cross fertilise each other, the underlying DNA being quite explicitly swapped over without compromising their separate identities.

Do try this at home

Even with the modern convenience of the Channel Tunnel and the enticing prospect of a few days in Paris, it is much easier to search your Kenzo online Shop by visiting Stylight at home. Here, you can take a look at Kenzo’s fascinating range and compare it with other exciting clothing brands like Oxbow without moving from your sofa! Check out our great collection of top brands today.

From the Catwalk to Your Closet: Wearing Kenzo for Any Occasion

On the catwalk Kenzo’s young, loud and sometimes lavish pieces might not seem universally wearable but the key to Kenzo lies in finding the balance between youthful and sophisticated. Weather you are looking to invest in a statement dress, or round out your wardrobe with a few new accessories, Kenzo has you covered.

Let us break down the basic anatomy of this ‘east-meets-west’ brand and help you find your inner Kenzo animal.

Office Hours to Happy Hour

Some of Kenzo’s most coveted pieces are its ornate sweatshirts and graphic tees. While these pieces are perfect for just about any occasion, pairing with ultra feminine pieces like a full skirt or a pair of demure heels can take this look from the office to the bar flawlessly.

Sophisticated Soirees

Headed to a wedding this weekend (or anniversary party, bridal shower, or graduation party for that matter)? Black has no place at a celebration, so leave the LBD at home, and invest in a go-to dress that is colorful and fun. It may be obvious why Kenzo’s loud prints and punchy colors make the perfect party dress, but they can also be easily dressed up for a more sophisticated soiree when paired with monochromatic accessories like a structured gold clutch and matching heels.

First Impressions

Known for their unconventional prints, Kenzo may not be your go-to brand for interview attire. However, conquering a quirky motif could show your future employer you know where to take risks and reap rewards. The key to keeping your look professional is a sophisticated silhouette, a neutral color palette and a pair of polished heels.

Off-Duty Days

The weekend can leave you running between grocery shopping, the gym, and trying to find time to catch up with friends, leaving you with little time for laundry. Don’t get caught in a weekend style rut; keep your outfit simple, comfortable and on point by dressing up an understated tee shirt and jeans combo with killer accessories and statement shoes – compliments of Kenzo’s of course.

Now that you are a Kenzo convert, have fun with it. There is a time and place for balancing colors, and toning down prints, but don’t be afraid to turn up the volume occasionally and take your style to the next level when you mix and match these bold Kenzo pieces.

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