Lacoste: The Legend, The Shoes And You

If we could pick just two words to define Lacoste, they would be “sporty elegance.” The timeless apparel brand was founded in the 1920s by legendary French tennis player Rene Lacoste, whose strength, agility and spontaneity on the court earned him the nickname Alligator—hence, the famous logo.

Having a nickname for something you can do better than anyone else is a badge of honor. We’re pretty sure you have one, too. Whatever amazing thing you do that’s earned you that title, do it looking fresh in a pair of white Lacoste shoes.

Sweet Feet

Ever since you scored that winning touchdown during the last 10 seconds of the championship game freshman year, friends and family have called you “Sweet Feet.” You’re not even sure how you did it, but who are you to question the magic? Stay swift and light on your feet with a pair of ivory kicks and one of the brand’s iconic polo shirts.

The Brain

Not even a Rhodes scholar can match your intelligence. Your well of knowledge is so deep, “Jeopardy!” should pay you to come on the show. Look as smart as you are wearing dark-wash jeans, a white top under a yellow cardigan and white low-cut shoes.

King Of Comedy

If the rest of us have one funny bone, you were born with two. There’s not a joke, witty remark or one-liner that hasn’t sent your audience (AKA your friends) into fits of side-splitting laughter. Maintain your title and knock ‘em dead wearing a graphic T-shirt, navy leather jacket and blue and white Lacoste sneakers.

It takes a special kind of someone to have a famous name behind them, and that someone is you. Keep on being your incredible, original self in white Lacoste shoes.

Live up to your own legend in Lacoste shoes.