According to Pinterest, this is the future of beauty

There are few sources we trust more than Pinterest to define current and future beauty trends. The search engine is home to more than 320 million monthly users and its beauty vertical reigns as one of Pinterest’s most popular categories. To gain insight into the future of beauty, we turned to the search engine to see what Pinners are searching for and holding dear. According to Pinterest, this is the future of beauty.

This year, Pinterest reported Pinners are taking a ‘less is more’ approach to their beauty routines. Searches for natural hairstyles and natural curly hair cuts both saw significant search spikes as users are looking to let their individual and personal features shine.

Natural beauty is trending, here’s how to master it.

The social media engine reported searches for natural makeup videos, soft glam aesthetic, colorful eyeliner, and peach lip gloss increased in 2020. Beauty influencers Delaney Childs, Rachel Tee Tyler, and Sophie Suchan have all become well-known faces in the soft glam arena and will more than likely inspire a purchase of peach lip gloss and gold hoop earrings after a healthy social media stalking of the trio.

For male Pinners, searches for men’s long hairstyles skyrocketed in 2020, increasing 25x compared to the previous period. Curly hairstyles, afro hairstyles, and grey beards also saw similar increases.

Pinterest reported a 9x search increase for men’s healthy skincare, suggesting that guys are joining us on the skincare-obsessed train.

These are the best men’s skincare products, according to men.