These were TikTok’s favorite skincare brands of the year

Unless you’ve been living under a tech-free rock (which, actually doesn’t sound that bad), you’ll know that TikTok has become one of the largest and most influential social media platforms in the world, especially in regards to emerging beauty trends.

Gen Zers, millennials, baby boomers, and everyone in between have flocked to the platform to learn new beauty tips, dance moves, and of course, how to make TikTok whipped coffee.

By comparing some of the biggest skincare trends on TikTok with our very own Stylight data, we have come up with the four most important skincare brands of the year. For your silver lining of the last year, check out these ultra-affordable and seriously effective beauty finds.

The seriously affordable Canadian skincare brand The Ordinary was a favorite among TikTok’s skincare-obsessed this year. Known for their ingredient-dense serums and targeted treatments, Stylight reported a 407% increase in clicks for The Ordinary products in 2020 compared to 2019. Find out what The Ordinary’s top-rated products are here.

The drugstore brand CeraVe is an all-star favorite for its cleansers and facial moisturizers (including its targeted relief for skin conditions like psoriasis). According to Stylight data, the brand experienced a click increase of more than 1000% in 2020. TikToker’s was that you?

Cult-loved skincare brand Paula’s Choice is one of our personal go-to’s (we swear by this celebrity-obsessed treatment) and according to a growing legion of TikToker’s, the Seattle-based brand has found a new following among Gen Z skincare devotees. According to Stylight data, 2020 saw a 100% increase in clicks of Paula’s Choice products compared to 2019.

Dr.Jart+, or more specifically, the brand’s color-correcting Cicapair line, saw its fair share of viral success this year thanks to its all-but-magical formula. Dr.Jart+’s Cicapair products contain a color-changing capsule to even out your skin tone and reduce the look of inflammation and redness. According to TikToker’s, it’s nothing short of a miracle product. On Stylight, clicks for Dr.Jart+ increased by more than 1000% in 2020 compared to last year.