5 cool Scandi brands every fashion lover should know
It’s true, we happily count ourselves among the growing masses of people enamoured with Scandinavian style and culture. Scandinavian nations, Denmark, Sweden, and Norway, consistently rank as some of the happiest countries in the world, and arguably, the chicest.
From the Danish hygge (a mood for coziness and contentment) to Swedish fika (a socializing coffee break), Scandi culture is deeply entrenched in both personal comforts and social graces.
The key players among the region’s flourishing number of designers bring the culture’s mysa attitude directly to their designs. From Stine Goya’s relaxed silhouettes to Ganni’s use of texture and pattern, these Scandinavian creatives allow us to enjoy the chicest bits of northern Europe, minus the all-consuming cold.
So if you love the style of Scandinavian clothing as much as we do, check out the list below of our absolute favourite northern designers.
1. Ganni
The quintessential Scandi label, Ganni started in 2000 as a cashmere retailer, only to gain cult status in the 2010s under husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.
The brand’s strong suits include a reasonable price range–for a luxury brand, that is–, bold and original designs, and tangible efforts in transparency and sustainability. Ganni has been B-Corp certified since 2022!
Ganni
Leopard-print stretch-silk satin blouse - Animal print - DE 34
$425.00
The Outnet
Ganni
Embroidered two-tone leather cowboy boots - Black - EU 42
$825.00
The Outnet
Ganni
Pinstriped twill midi dress - Blue - DE 38
$495.00
The Outnet
2. Stine Goya
Stine Goya’s eponymous label is all about a fresh and bold approach to Scandinavian design, which is often—wrongly—associated with minimalist silhouettes and muted palettes. Above all, Stine Goya believes in “the power of colour and print”, and “timeless, wearable, and unique designs”.
Like many Scandi labels, Saks Potts is based in Copenhagen, but their relationship with the city goes way beyond: founders Catherine Saks and Barbara Potts, both Copenhagen natives, find in the Danish capital endless inspiration and the perfect setting for all things Saks Potts-related. The founders, inspired by modern minimalism and 90s style, aim to design clothing for contemporary cool girls.
The brand has just celebrated its 10th anniversary – and has become one of the most anticipated shows during Copenhagen’s Fashion Week. Their designs are beloved worldwide – boasting some high profile fans like Bella Hadid, Cardi B, and Kendall Jenner.
-36%
Saks Potts
Maxi skirts Blue
$290.00
$453.00
Yoox
-63%
Saks Potts
Tops Black
$103.00
$275.00
Yoox
-33%
Saks Potts
Jeans Blue
$265.00
$393.00
Yoox
-81%
Saks Potts
Mini dresses Green
$98.00
$511.00
Yoox
-74%
Saks Potts
Tops Green
$85.00
$330.00
Yoox
-31%
Saks Potts
Jeans White
$347.00
$505.00
Yoox
-79%
Saks Potts
Blazers Pink
$206.00
$1,001.00
Yoox
-41%
Saks Potts
Mini dresses Yellow
$196.00
$330.00
Yoox
Royal College of Art (London) alumna Cecilie Bahnsen founded her label in 2015, with the aim to fuse traditional French couture and Scandinavian design culture. Building each collection on the previous one, Cecilie Bahnsen offers a contemporary take on femininity.
-60%
Cecilie Bahnsen
Greta mohair-blend top Orange
$360.00
$900.00
Mytheresa
Cecilie Bahnsen
Womens Vilde ruched jersey top Pink
$450.00
Simons
-75%
Cecilie Bahnsen
Hats Pink
$119.00
$477.00
Yoox
-37%
Cecilie Bahnsen
T-shirts White
$401.00
$639.00
Yoox
-62%
Cecilie Bahnsen
T-shirts Black
$309.00
$809.00
Yoox
-37%
Cecilie Bahnsen
T-shirts Black
$433.00
$683.00
Yoox
-80%
Cecilie Bahnsen
Pants White
$247.00
$1,247.00
Yoox
-82%
Cecilie Bahnsen
Mini dresses Black
$254.00
$1,403.00
Yoox
Scandi, but then make it sexy! Birger Christensen’s Copenhagen-based brand ROTATE is all about building the perfect going-out wardrobe full of attention-grabbing pieces and sexy mini dresses. Their unique yet affordable creations are the perfect statement piece.
-39%
Rotate
leopard-pattern crop top - women - Spandex/Elastane/FSC Viscose - 34 - Brown
$185.00
$302.00
FARFETCH
-30%
Rotate
Floral-appliqué strapless gown Blue
$564.00
$805.00
Mytheresa
Rotate
Floral mesh maxi dress White
$560.00
Mytheresa
Rotate
Floral embellished strapless gown Blue
$605.00
Mytheresa
-30%
Rotate
Bridal embroidered gown Pink
$504.00
$720.00
Mytheresa
-20%
Rotate
Floral embroidered mesh maxi dress Purple
$444.00
$555.00
Mytheresa
-40%
Rotate
Sequined midi dress Green
$295.00
$491.00
Mytheresa
-30%
Rotate
Sequined puff-sleeve maxi dress Pink
$469.00
$670.00
Mytheresa
