9 designers that changed American fashion
Fashion designers, when creative, entrepreneurial, and courageous enough, have the power to influence and embody a cultural movement. Coco Chanel’s tweed suit in the 1920s represented the modern woman, a crusade furthered by Yves Saint Laurent’s menswear-inspired silhouettes in the 1970s. American fashion designers, in particular, have seen their influence in almost all aspects of American life. Sportswear and its surrounding culture, the power suits of corporate America, and sundresses donned by southern belles. For what would Oscar season be without the gowns or an NBA playoff game without its All-Star sneakers?
And while we could name a hundred American fashion designers who have changed the nation, these nine have, unequivocally, become synonymous with the American dream.
David Yurman
The famed jewelry company was founded by husband and wife David and Sybil Yurman in 1980 and has since become a fixture in American-made fine jewelry. Their signature cable bracelet was created in 1983 and has become a favorite of David Yurman’s celebrity customers, including Rihanna, Kris Jenner, and Rosie Huntington-Whiteley.
David Yurman
Crossover sterling silver hoop earrings
$820.00
Mytheresa
David Yurman
Cable Collectibles Cable 18kt gold ring with diamonds
$3,050.00
Mytheresa
David Yurman
Sculpted Cable sterling silver hoop earrings
$820.00
Mytheresa
Tory Burch
Named one of Forbes‘ Most Powerful Women in the World, Pennsylvania-born Tory Burch began her eponymous label in 2004. Burch launched the brand’s ubiquitous ‘Reva’ flat in 2006, a shoe that has now become synonymous with American prep fashion. The Tory Burch brand is now estimated to be worth a staggering $1.5 billion.
-30%
Tory Burch
Good Luck T Monogram leather sneakers Beige
$314.00
$448.00
Mytheresa
Tory Burch
Howell leather sneakers White
$300.00
Mytheresa
-20%
Tory Burch
Leather-trimmed Mary Jane pumps Black
$360.00
$450.00
Mytheresa
Tory Burch
Kira leather platform sandals Black
$450.00
Mytheresa
Kate Spade New York
After graduating from Arizona State University with a degree in journalism, Katherine Noel Brosnahan met her future husband and business partner Andy Spade working at a men’s clothing store. The couple went on to found Kate Spade New York in 1993. By the late 1990s, Kate Spade New York had become one of the most sought-after brands for young American women and has continued to be so nearly three decades after its creation.
Kate Spade New York
Deco Tote Bag Black
$446.00
Eraldo
Kate Spade New York
Halo Suede Bucket Bag Purple
$469.00
Eraldo
Kate Spade New York
Leather Tote Bag Black
$351.00
Eraldo
Kate Spade New York
Leather Shoulder Bag Black
$416.00
Eraldo
Brooklyn-native model Theresa Hayes in a cropped chambray Ralph Lauren top at Milan Men's Fashion Week.
Ralph Lauren
Spanning a 50-year career, Ralph Lauren has become one of the most pervasive names in American fashion. Lauren began his ‘Polo’ menswear line in 1968 and began selling womenswear in 1971. His Ralph Lauren brand and affiliates generate roughly $7 billion annually and have made Ralph Lauren one of the richest people in America.
-20%
Polo Ralph Lauren
Cotton-blend fleece hoodie Red
$208.00
$260.00
Mytheresa
-30%
Polo Ralph Lauren
Ruffled cotton chambray wrap skirt Blue
$255.00
$364.00
Mytheresa
-30%
Polo Ralph Lauren
Embroidered cotton-blend jersey sweatshirt Black
$207.00
$295.00
Mytheresa
-30%
Polo Ralph Lauren
Cotton T-shirt dress Red
$403.00
$575.00
Mytheresa
Calvin Klein
Calvin Klein launched his iconic American brand in 1968 with a coat shop in New York. In less than 10 years, annual revenues grew to $30 million, and by the mid-80s, worldwide retail sales were estimated at more than $600 million. The brand grew in popularity in the 1990s with the emergence of the boxer brief and the accompanying ads featuring Mark “Marky Mark” Wahlberg and Kate Moss.
Calvin Klein
Liza wool and cashmere overcoat Black
$3,750.00
Mytheresa
Calvin Klein
Angelina draped gown Beige
$5,250.00
Mytheresa
Calvin Klein
02 straight jeans Brown
$985.00
Mytheresa
Calvin Klein
Pamela ribbed-knit cotton-blend crop top Black
$280.00
Mytheresa
Tommy Hilfiger
The New York-born designer began his eponymous menswear label in 1985 and just three years in, the Tommy Hilfiger brand had sales of $25 million; by the end of the 1990s, they passed $1 billion. The label became the first of its kind to sponsor the tours of celebrities, including Britney Spears, The Rolling Stones, and Lenny Kravitz. In 1995, Tommy Hilfiger was named Menswear Designer of the Year by The Council of Fashion Designers of America.
Tommy Hilfiger
Sneakers Blue
$169.00
Balardi
-75%
Tommy Hilfiger
Puffers Blue
$77.00
$309.00
Yoox
Tommy Hilfiger
Sneakers Beige
$101.00
Balardi
Tommy Hilfiger
Pantalone Blue
$122.00
Balardi
Marc Jacobs
Two years after graduating from the Parsons School of Design in New York, Marc Jacobs designed his first collection. The following year, in 1987, Jacobs became the youngest designer to have ever won the Council of Fashion Designers of America’s Perry Ellis Award for “New Fashion Talent”. In 1997, the designer was appointed Louis Vuitton’s creative director, where he created the company’s first ready-to-wear clothing line; a position he held until 2014.
-40%
Marc Jacobs
Kiki studded leather platform ankle boots Black
$516.00
$860.00
Mytheresa
-23%
Marc Jacobs
Marc Jacobs Beige
$497.00
$648.00
Balardi
-30%
Marc Jacobs
Kiki 150 leather platform ankle boots White
$606.00
$865.00
Mytheresa
Marc Jacobs
The Small Tote Bag Green
$267.00
Eraldo
Michael Kors
After enrolling at the Fashion Institute of Technology in New York City in the late 1970s, Michael Kors went on to create his own eponymic brand in 1981. Almost immediately after his first runway show for Autumn/Winter 1984, the brand was bought by major retailers Bloomingdales, Neiman Marcus, and Saks Fifth Avenue. Kors was named the first-ever women’s ready-to-wear designer and creative director of French fashion house Céline in 1997 until he left to concentrate on his Michael Kors brand in 2003.
Michael Kors
Michael Michael Kors Wallets Black
$255.00
Balardi
Michael Kors
Michael Michael Kors Bags.. Leather Brown
$467.00
Balardi
Kenneth Jay Lane
American costume jewelry designer Kenneth Jay Lane rose to prominence in the mid-1960s while creating bejeweled footwear for Dior. Wallis Simpson, the Duchess of Windsor, became a fan of his designs and with her appearances donning Kenneth Jay Lane accessories in newspaper society pages, the young designer’s career was launched. Lane counted Elizabeth Taylor, Diana Vreeland, and Audrey Hepburn among his roster of clients and in 1993, The New York Times compared him to Coco Chanel for having successfully made faux jewelry chic and accessible.