These are the best dress brands for millennial brides
The bridal industry is flourishing with millennial brides at the helm. And while shifting behaviors in the wedding industry are rearranging what couples are choosing to spend their money on, millennials still spend, on average, $10,000 more than Gen Xers on their big days. Millennial couples are prioritizing decor, photography, and personalized mementos over traditional wedding costs, making the ‘gram factor a deciding component of budget talks.
With that being said, no Pinterest wedding board would be complete without a scattering of wedding dresses complimenting its neighboring floral and table decor pins. Wedding dresses rank, on average, 11th on a couple’s wedding expenses. In 2019, Stylight saw a 352% increase in clicks on wedding dresses globally, with the average price of a wedding dress sitting just under $900.
When choosing a wedding dress, millennial brides are prioritizing sustainable, affordable and re-wearable gowns. According to internal Stylight data, these are the top bridal brands for millennials…
Although Millennials are less likely to tie the knot than older generations, the average age to get married is still between 25 and 30, according to the US census.
Reformation
For stylish and sustainable brides, LA-based Reformation saw a 105% increase in clicks on Stylight last year. While the brand’s ready-to-wear pieces are widely loved by celebrities and street style stars alike, Reformation’s romantic bridal-like dresses are being adopted as a millennial wedding favorite. The brand’s champagne Verbena dress is the top-clicked under $1000 wedding dress on Stylight.
Alo
| Sherpa Edge Bomber Jacket in Brownstone, Size: Medium
$228.00
Alo Yoga
Alo
| Suit Up Trouser (Long) in Navy Blue, Size: Large
$148.00
Alo Yoga
Alo
| Suit Up Trouser (Regular) in Navy Blue, Size: Medium
$148.00
Alo Yoga
& Other Stories
With design ateliers in Paris, Stockholm and Los Angeles, ready-to-wear and beauty brand & Other Stories has exploded in popularity on Stylight since the beginning of 2020. At under $150, & Other Stories’ white jacquard maxi dress in white is their top-clicked wedding gown.
Vuori Clothing
Telluride Twill Pants | Washed Black | XS, Size Extra Small
-16%
& Other Stories
Mini dresses Black
$73.00
$87.00
Yoox
-29%
& Other Stories
Maxi dresses Beige
$92.00
$129.00
Yoox
-18%
& Other Stories
Midi dresses Green
$97.00
$119.00
Yoox
-15%
& Other Stories
Maxi dresses Green
$84.00
$99.00
Yoox
-18%
& Other Stories
Midi dresses Black
$97.00
$119.00
Yoox
-17%
& Other Stories
Midi dresses White
$123.00
$149.00
Yoox
-13%
& Other Stories
Midi dresses Pink
$103.00
$119.00
Yoox
-15%
& Other Stories
Maxi dresses Rose
$84.00
$99.00
Yoox
According to a newlywed survey conducted by WeddingWire, 80% of wedding planning is conducted online, with 35% of millennials relying on the Internet to check out wedding dresses and attire.
ASOS
ASOS’s wedding line is perfect for the money-savvy millennial bride. The top-clicked ASOS wedding dress comes in at just under $200. While from afar this lace gown might come across as traditional, the bridal look is actually a combination of a crop top and skirt.
Bariano
tiered contrast lace maxi dress in white
$443.00
ASOS
Jarlo
all over lace bardot maxi dress in white
$237.00
ASOS
Vesper
lace jumpsuit in white
$98.00
ASOS
Asos
v neck lace wedding dress-White
$261.00
ASOS
Asos
lace halter neck maxi wedding dress-White
$190.00
ASOS
Self Portrait
The classically feminine brand Self Portrait is home to both romantic bridal and elegant wedding guest attire. Interest for the brand has grown nearly 100% since January, with its white, intricately laced dresses being favored among millennial brides.
Alo
| Sherpa Edge Bomber Jacket in Brownstone, Size: Medium
$228.00
Alo Yoga
Alo
| Suit Up Trouser (Long) in Navy Blue, Size: Large
$148.00
Alo Yoga
Alo
| Suit Up Trouser (Regular) in Navy Blue, Size: Medium
$148.00
Alo Yoga
Millennials spend on average $10,000 more than Gen Xers on their wedding, but prefer to invest in the experience rather than the attire, with dresses ranking only 11th on the expense list.
Les Rêveries
New York-based Les Rêveries is a rapidly growing force among moderately-priced designer brands, with the label seeing a 90% increase in clicks since January. Since Les Rêveries launched its capsule bridal collection last year, the Lace Gown in ivory is among its most popular millennial wedding picks.
Alo
| Goddess Ribbed Go-To Tank Top in White, Size: Medium
$68.00
Alo Yoga
Alo
| Aspire Tank Top in Pink Wild Rose/White, Size: Medium
$68.00
Alo Yoga
Alo
| Scholar Hooded Sweater Top in Ivory White, Size: Medium
$218.00
Alo Yoga
Alo
| Serenity Wide Leg Sweatpant in Ivory White, Size: Medium
$128.00
Alo Yoga
Alo
| Ice Breaker Puffer Jacket in Ivory White, Size: Large
$398.00
Alo Yoga
Rejina Pyo
While the emerging talent Rejina Pyo isn’t traditionally known for its bridal attire, the brand saw a 57% increase in clicks since the beginning of January. Specifically, Rejina Pyo’s Renee dress is a favorite among millennial brides. Plus, it has pockets!
Alo
| Sherpa Edge Bomber Jacket in Brownstone, Size: Medium
$228.00
Alo Yoga
Alo
| Suit Up Trouser (Long) in Navy Blue, Size: Large
$148.00
Alo Yoga
Alo
| Suit Up Trouser (Regular) in Navy Blue, Size: Medium
$148.00
Alo Yoga
Erdem
Crystal-bee And Faux-pearl Drop Earrings - Womens - Blue
$395.00
MATCHES
Jennifer Chamandi
Tommaso 105 Leather Slingback Sandals - Blue
$670.00
NET-A-PORTER
PARIS TEXAS
bow detail sandals - Blue
$368.00
Farfetch
Melissa Joy Manning
14-karat Gold Opal Earrings
$275.00
NET-A-PORTER
Jacquemus
Lavandes 115mm sandals - Blue
$1,473.00
Farfetch
Simone Rocha
crystal-embellished earrings - Blue
$322.00
Farfetch
Aquazzura
105mm bow tie pumps - Blue
$750.00
Farfetch
Stuart Weitzman
Kelsey 75 pointed pumps - Blue
$540.00
Farfetch
