The Best Lingerie Brands For Plain Jane
With Valentine’s Day around the corner, comes preparation for a flood of romantic clichés—one of which involves sexy lingerie. And in a world of pushed up and overdone bras and panties, it’s refreshing to know that now, more than ever, loads of smaller lingerie brands are creating delicate, comfortable alternatives to the overly priced and mass produced sea of frills and bows.
So for those of you who like to wear things on the simpler side, we’ve rounded up the best brands who are rethinking the lingerie game from the inside out.
Born from a need for appealing yet simplistic underwear with a good fit and support for women’s everyday life, The Nude Label emphasizes functionality over unnecessary embellishment. Using 93% cotton from Mataró, Spain, each piece has a second skin feeling and understated color palette.
Based out of Laguna Beach, California and Hanalei, Kauai, each collection stems from silhouettes based around a body contouring or layering perspective, allowing you to expose them in whatever way you wish. Using custom designed hardware, we particularly love their bras for layering under sheer T-shirts.
Launched by Araks Yeramyan, this lingerie line is designed and produced in New York using the finest Italian fabrics, giving the wearer a sense of ease and effortless appeal. Each collection reads like a curation of delicate pieces in quirky, subdued hues and rich textures.
All of Fortnight’s pieces are handcrafted in Toronto by highly trained technicians. (A single bra combines over 25 steps and components.) Fabrics are chosen based on their ability to offer high performance and durability, yet still be light, delicate and supremely comfortable.
The duo behind this cult new brand started with the idea that less is more, and this philosophy shows in their everyday functional, quality lingerie. Uncomplicated and minimal, their underwear is luxuriously laid back and comfortably cool, with a wearable price tag.
With a family lineage of fashion designers—mom is designer Jill Stuart— Morgan Curtis’ collection of playful yet seductive lingerie gives you that old-fashioned va va voom without all the bells and whistles.
Friends Laura Schoorl and Rachel Corry have filled the gap for finding lingerie that’s both beautiful and ethically-made (everything is organically produced in the U.S.). Creating only three simple styles offered in a wide range of colors, these undies make cute look sexy in a socially conscious way.
Founded in 2013, Land of Women’s pared down collection is carefully curated for the everyday. Classic, minimal silhouettes compliment your body, allowing for ultimate wearability while italian fabrics create a lightweight, functional alternative to classic underwear. Cut and stitched locally in New York, each garment is thoughtfully made for women, by women, and designed to move with you.
