Coastal cowgirl: what is it and how to rock the trend

After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!

The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.

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It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.

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The staples: cowboy hats and boots

No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.

Ruslan Baginskiy

Chain-strap Straw Gambler Hat - Womens - White

Sold out

$390.00

MATCHES

Rag & Bone

Ohara Cowboy Hat (Espresso) Caps Brown

Sold out

$295.00

Zappos

San Diego Hat Company

Take Me Cowboy (Natural) Caps Beige

Sold out

$41.25

Zappos

Lack of Color

The Desert Cowboy - Natural (Natural) Caps Beige

Sold out

$149.00

Zappos

Durango

Crush 12 Western Snip Toe (Red) Womens Shoes

Sold out

$206.50

Zappos

Ariat

Fatbaby Heritage (Dapper Copper Kettle/Brownie) Cowboy Boots

Sold out

$99.95

Zappos

Ariat

Heritage Western R-toe (Black Deertan) Cowboy Boots

Sold out

$159.95

Zappos

Old Gringo

Nevada (White) Cowboy Boots

Sold out

$442.95

Zappos

More products

Alyssa Coscarelli wears silver earrings, a silver chain pendant necklace, a white laces V-neck / sleeveless top, a black shiny varnished leather shoulder bag, silver bracelets, silver rings, a white pleated knees skirt, black and blue gradient print pattern shiny varnished leather knees boots.

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Coastal fabrics: linen, denim, and light knits

Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.

-32%

Twik

Womens Cable-knit Henley Shirt sweater White

Delivery: Delivery costs apply

$39.95 ~~$59.00~~

Simons

-30%

Polo Ralph Lauren

Navy blue cotton cable-knit jumper

Delivery: $25.00

$77.65 ~~$110.92~~

TheDoubleF

-32%

BESTSELLER

Twik

Womens Cable-knit Henley Shirt sweater Blue

Delivery: Delivery costs apply

$39.95 ~~$59.00~~

Simons

-46%

Loulou Studio

Knitwear Black

Delivery: $45.00

$178.00 ~~$329.00~~

Balardi

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Accessories: bandanas and belt buckles

Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.

Simons

Womens Antique-like buckle braided leather belt Brown

Delivery: Delivery costs apply

$59.00

Simons

-40%

Versace

Belts Grey

Delivery: $9.95

$90.00 ~~$150.00~~

Yoox

-66%

Emporio Armani

Belts Red

Delivery: $9.95

$67.00 ~~$198.00~~

Yoox

AllSaints

Quarters AllSaints Silk Square Scarf Black

Sold out

$89.00

AllSaints

Mulberry

Womens Softie Chain Skinny Scarf - Lanc Red-Pwdr Rose

Sold out

$110.00

Mulberry

Gianvito Rossi

Foulard, Accessories, Woman, Black, PZ

Sold out

$190.00

Gianvito Rossi

Moy Atelier

Jazzy Leafs 70

Sold out

$185.00

SEEZONA

Rag & Bone

Jumbo Ventura Belt (Sabbia Suede) Womens Belts Brown

Sold out

$295.00

Zappos

More products

Guests seen wearing a lingerie dress with sandals, a crop top with a green printed skirt and a mini skirt with white cowboy boots.

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Outfit ideas

There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!