How to style the coastal grandma trend and still look cool

By now, you’ve likely come across the coastal grandma aesthetic circulating on TikTok. Originally coined by user Lex Nicoleta, the style includes staples like white button-downs, comfortable linen pants, and straw accessories.

The trend, which Nicoleta describes as “Martha Stewart–adjacent, not fully Ina Garten … Nancy Meyers chic,” has been adopted by countless TikTokers, social media influencers, and A-list celebs like Anne Hathaway and Reese Witherspoon.

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Since the trend took off in the spring, Stylight users have shown their enthusiasm for the affluent summertime-inspired style.

To see what “coastal grandma” staples Stylight shoppers are searching for and clicking on, scroll below.

How to style the coastal grandma trend and still look cool, 5 ways fashion girls are styling the coastal grandma trend

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+23% clicks for linen pants

Vuori Clothing

Compose Wideleg Pants | Espresso | XS, Size Extra Small Brown

Delivery: free

$138.00

Vuori

-14%

BESTSELLER

Rotate

Five Pocket Pants Black

Delivery: $45.00

$352.00 ~~$411.00~~

Balardi

Vuori Clothing

Halo Essential Wideleg Pants | Pale Grey Heather | XS, Size Extra Small

Delivery: free

$108.00

Vuori

-37%

Max Mara

Max Mara S Rebecca Pants Pink

Delivery: $45.00

$258.00 ~~$411.00~~

Balardi

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+65% increase in clicks for straw bucket hats

-26%

Ruslan Baginskiy

Straw Bucket Hat Pink

Delivery: $45.00

$292.00 ~~$394.00~~

Balardi

-40%

Gianni Chiarini

Hats Black

Delivery: $9.95

$69.00 ~~$115.00~~

Yoox

-5%

BESTSELLER

Valentino Garavani

Straw Bucket Hat Brown

Delivery: $45.00

$1,167.00 ~~$1,222.00~~

Balardi

Ruslan Baginskiy

Bucket Hat With Logo-Donna

Delivery: Delivery costs apply

$240.00

Wanan Luxury

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+37% increase in clicks for linen shirts

Alemais

Alémais - Farrah Floral-print Linen Shirt - Womens - Floral

Sold out

$265.00

MATCHES

USISI SISTER

Womens Mia Linen Shirt - Blue - XS - Moda Operandi

Sold out

$275.00

Moda Operandi

Alemais

Womens Cleo Linen Shirt - Pink - AU 10 - Moda Operandi

Sold out

$385.00

Moda Operandi

Asceno

Prague Short-sleeved Organic-linen Shirt - Womens - Yellow

Sold out

$198.00

MATCHES

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+19% increase in clicks for clogs

-50%

BESTSELLER

UGG

Goldenstar clogs Woman 5 Brown

Delivery: $25.00

$94.00 ~~$188.00~~

rBoutique

-63%

Tod's

Mules & Clogs Brown

Delivery: free

$241.00 ~~$645.00~~

Yoox

UGG Suede leather Goldenstar Hi clogs Woman 9

-50%

UGG

Suede leather Goldenstar Hi clogs Woman 9 Beige

Delivery: $25.00

$106.50 ~~$213.00~~

rBoutique

-46%

Birkenstock x Tekla

Mules & Clogs Black

Delivery: free

$360.00 ~~$665.00~~

Yoox

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+62% increase in clicks for linen blouses

BESTSELLER

Vuori Clothing

Telluride Twill Pants | Washed Black | XS, Size Extra Small

Delivery: free

$148.00

Vuori

Alo

| Sherpa Edge Bomber Jacket in Brownstone, Size: Medium

Delivery: free

$228.00

Alo Yoga

BESTSELLER

Vuori Clothing

Sunday Element Track Jacket | Grey Heather | XS, Size Extra Small

Delivery: free

$118.00

Vuori

Alo

| Accolade Straight Leg Sweatpant in Oatmeal Heather Beige, Size: 2XL

Delivery: free

$138.00

Alo Yoga

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+141% increase in clicks for Birkenstocks

-18%

Birkenstock

Arizona Platform Slipper With Leather Buckles Black

Delivery: $45.00

$297.00 ~~$361.00~~

Balardi

-2%

Birkenstock

Arizona Rivet Exquisite Sandals Black

Delivery: $45.00

$307.00 ~~$312.00~~

Balardi

-6%

Birkenstock

Arizona Big Buckle Eva Sandal With Buckles Pink

Delivery: $45.00

$133.00 ~~$141.00~~

Balardi

Birkenstock

Arizona Big Buckle Sandals Blue

Delivery: $45.00

$241.00

Balardi

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+37% increase in clicks for pearl necklaces