This cute fluffy sweater has a cult fashion following
If you were ever in doubt that Danish fashion label Ganni is the coolest thing to come out of Copenhagen, then this sweater is about to change your mind. The softer-than-soft ‘Fauchner’ and ‘Julliard’ pullovers are made from an uber-luxe mix of cashmere and wool, and it’s so popular that all the editors, bloggers and models are fighting over it.
So why the popularity? Well, we have a few theories. First off, its pretty pastel colour makes for Instagram gold – model it against a contrasting urban backdrop or brick wall and you’re guaranteed to see the likes raining in. It also works well as part of a #flatlay too, maybe alongside some distressed jeans and one of those straw picnic bags we’ve been obsessing over all summer.
Secondly, it goes with everything. You could pair it with preppy shorts and loafers like Alexa Chung, or loose boyfriend jeans and trainers for laid-back cool. And finally, it’s cut with voluminous bell sleeves, so you’ll get serious kudos for nailing this season’s oversized silhouette trend.
The sweater is still available to buy in tangerine, baby pink and pastel violet, but we’d hurry if we were you… Shop the pullover now, plus more from Ganni below.
