These shades of green are going to be in this fall
Green continues to be one of the trendiest colors of the season.
From Gucci and Miu Miu to Jil Sander and Lemaire, fashion weeks were rife with every shade of green. Even though Charli XCX’s “brat summer” is long over – green continues to be one of the coolest colors.
Why green?
Green is easily associated with natural elements, and is believed to have soothing and relaxing properties, which reduce stress and promote feelings of calm. According to colour psychology, brands incorporate green shades in their collections to evoke relaxation, reliability, and high quality.
The rise of green—or rather, the many greens we’re seeing on the runway—can also be interpreted as a reaction to quiet luxury, and even the “post-quiet luxury” colour as Lorenzo Salamone argues in nss Magazine. Quiet luxury itself, with its classic (and perhaps monotonous) colours, was a reaction to the rampant streetwear maximalism of a few years ago: is it perhaps time it evolved into something different?
Green offers another advantage to designers and fashion houses: its functionality. Green comes in a myriad of shades, and it’s not strictly associated with any gender expression, making it effectively gender-neutral.
Now that green is in, discover the trendiest shades and how to style them.
Dark shades of green seem to be the most popular right now. Emporio Armani showed blouses in plenty of shades from Veronese green to forest green, and so did JW Anderson with a jungle green coat, MM6 Maison Margiela with emerald turtlenecks, and DSquared2 with a series of vibrant green dresses. Saint Laurent, Loewe, Jil Sander, Fendi, and Etro also featured splashes of dark greens in their collections.
Light greens – pistachio, sage, mint, moss, and acid
The predominance of dark green doesn’t mean that lighter shades aren’t having their moment right now. Pale sage green appeared at Rick Owens, sacai, and Simone Rocha, while Prada and Miu Miu opted for acidic or minty shades respectively. A lush moss green was also seen at Carven paired with a lighter, pastel hue.
After Barbie pink, Gucci’s Ancora red, Bottega Veneta’s Kelly green, and Valentino’s PP pink, it’s now time for Charli xcx’s “brat green” to have the spotlight. And even the “brat summer” has come to a close – the vibrant green still has us in a chokehold.
The musician, just like her luxury house predecessors, has essentially taken ownership of a colour that already has IRL presence: this allowed Charli’s fans—known as Angels—to find brat in every corner: everything can be brat.
In a recent profile with Vogue Singapore, Charli xcx revealed that she experimented with 65 colours before landing on the now iconic brat green. “I wanted to go with an offensive, off-trend shade of green to trigger the idea of something being wrong,” she explains.
How to style green
The task of styling green might feel like a daunting one, but it’s easier than it seems. Most stylists went for either matching or clashing shades associated with green: think neutrals, pinks, lilacs, and ochre shades. The common styling theme that stretches across brands is the purpose of green. This season, green isn’t used to signify its usual connection to nature, spring, etc., but it constitutes either an unusual alternative to “safe” neutrals or a contrasting detail in a traditional outfit.
Alo
| Victory Running Short in Green Olive, Size: Medium
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Levi's
Womens Brushed canvas quilted jacket Green
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| High-Waist Airlift Legging in Spruce Green, Size: 2XS
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Barbour
Stanway Tartan Scarf Green
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| Work It Bomber Jacket in Green Olive, Size: Medium
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Miiyu
Womens Winter pattern ultra-soft lounge pant Green
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| 7/8 High-Waist Airbrush Legging in Spruce Green, Size: 2XS
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