London Fashion Week Fall 2017 Launchmetrics Low-Down
There’s nothing sexier than a big bunch of raw data. We are, of course, being completely hyperbolic. Yet for once, someone has managed to turn these numbers into quite the racy package. We worked with fashion insights company Launchmetrics to determine the Fall 2017 digits you really wanna know: London Fashion Week’s most impressive stats.
No, we’re not talking how many times a model fell flat on her face, or the number of times gatecrashers got turned away by some bitchy PR person; we’re talking the good stuff. Like what were the brands everyone was talking about, who were the influencers that had the most engaged audience, what were the surprising trends that appeared on runways.
We’ve got ‘em alllll summarised for you right here:
LFW KEY STATS
17 x Pairs of foam shoes
245 years: The combined age of Simone Rocha’s four veteran models
4410 metres: Estimated distance walked by one model if she walked every London Fashion Week catwalk
20 x cowboy hats
40 x models sporting the ‘just snogged’ smudged lipstick look
ENGAGEMENT
London Fashion Week garnered a total Instagram engagement of 16,722,065 mentions
Top 5 Engagers:
1. Topshop
2. MAC Cosmetics
3. Burberry
4. Tanya Burr
5. Christian Louboutin
LFW's Trending Attendee:
Iris Law
HASHTAGS
924,208 engagement with #topshopunique
510,046 engagement with #burberryshow
106,555 engagement with #mulberryengland
26,247 engagement with #caughtincharlottesweb Charlotte Olympia
12,653 engagement with House of Holland’s cheeky #daddywheresmycar
6,921 engagement with #sequineverything for Ashish’s, well, sequin everything collection
LFW REMEMBERS
Richard Nicoll. Colour agency Pantone introduced Nicoll Blue to its extensive palette in honour of the sudden passing of designer Richard Nicoll last year.
