Sustainable fashion labels you never knew were eco-friendly

Sustainable fashion labels have come a long way thanks to earth-minded consumers and increased pressures from the climate change community. Because of this, more and more brands are adopting eco-friendly practices, many of which you may not know about. To spotlight green shopping, we’re rounding up some of our favourite sustainable fashion labels you never knew were eco-friendly.

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1. Reformation

The cool-girl label Reformation puts sustainability at the very core of its business model. The LA-based brand invests in green building infrastructure to minimize its waste, water, and energy footprints. Reformation invests in programs that offset the resources it uses in its manufacturing process, including Native Energy, a regenerative agriculture corporation, and the Bonneville Environmental Foundation (BEF) Water Restoration Program.

-59%

Reformation

Sandals Black

Delivery: $9.95

$158.00 ~~$383.00~~

Yoox

Reformation

Kourtney floral-print dress - White

Sold out

$260.00

Farfetch

Reformation

Gilda Cropped Ribbed Organic Cotton-blend Cardigan - Blue

Sold out

$100.00

NET-A-PORTER

Reformation

mid-rise straight-leg jeans - Blue

Sold out

$103.00

Farfetch

Reformation

Francine Ribbed Stretch-knit Set - Black

Sold out

$180.00

NET-A-PORTER

Reformation

Doutzen floral mini dress - Red

Sold out

$229.00

Farfetch

Reformation

Max Distressed Organic Denim Shorts - Light blue

Sold out

$80.00

NET-A-PORTER

Reformation

Maryanne leopard-print midi dress - Brown

Sold out

$280.00

Farfetch

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2. Stella McCartney

“The starting point is not design. The starting point is sustainability,” designer Stella McCartney once said of her namesake label. The luxury ready-to-wear brand Stella McCartney takes consistent action to lessen its environmental impact, including using innovative sustainable materials like bioengineered spider silk and recycled oceans plastic and developing production innovations that lessen the use of environmental resources, such as water.

-30%

Stella McCartney

Stella Mc Cartney Loop Faux Leather Sneakers White

Delivery: $45.00

$518.00 ~~$738.00~~

Balardi

-24%

Stella McCartney

Stella Mc Cartney Tote Bag Micro Falabella Plum Colour Red

Delivery: $45.00

$1,117.00 ~~$1,465.00~~

Balardi

-26%

Stella McCartney

Stella Mc Cartney Falabella Tiny Crossboydy Bag Black

Delivery: $45.00

$1,029.00 ~~$1,395.00~~

Balardi

-29%

Stella McCartney

Stella Mc Cartney Elyse Sneakers Brown

Delivery: $45.00

$924.00 ~~$1,298.00~~

Balardi

-38%

Stella McCartney

Crossbody Bag With Perforated Logo Black

Delivery: $45.00

$1,047.00 ~~$1,702.00~~

Balardi

Stella McCartney Stella Mc Cartney Falabella Clutch

-24%

BESTSELLER

Stella McCartney

Stella Mc Cartney Falabella Clutch Silver

Delivery: $45.00

$615.00 ~~$813.00~~

Balardi

-27%

Stella McCartney

Stella Mc Cartney Falabella Mini Handbag Red

Delivery: $45.00

$1,185.00 ~~$1,634.00~~

Balardi

-19%

Stella McCartney

Falabella Nano Handbag Red

Delivery: $45.00

$1,328.00 ~~$1,634.00~~

Balardi

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3. Ninety Percent

Activewear label Ninety Percent “always [selects] the most ethically considered options with the lowest environmental impact across all of our collections.” When the London-based brand launched in 2018, 65% of the materials being used were sustainable, and by its seventh collection, the number rose to 97%.

-63%

Ninety Percent

Sweaters Black

Delivery: $9.95

$122.00 ~~$330.00~~

Yoox

-59%

Ninety Percent

Sweaters Black

Delivery: $9.95

$118.00 ~~$286.00~~

Yoox

Ninety Percent

Playsuits Blue

Delivery: $9.95

$77.00

Yoox

Ninety Percent

Pants Black

Delivery: $9.95

$47.00

Yoox

-60%

Ninety Percent

Midi dresses Black

Delivery: $9.95

$132.00 ~~$330.00~~

Yoox

-54%

Ninety Percent

Pants Blue

Delivery: $9.95

$114.00 ~~$248.00~~

Yoox

Ninety Percent

Midi dresses Black

Delivery: $9.95

$112.00

Yoox

-50%

Ninety Percent

Mini dresses Black

Delivery: $9.95

$96.00 ~~$191.00~~

Yoox

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4. Veja

Veja is a Fairtrade brand that takes its environmental impact seriously. A high proportion of the materials they use are eco-friendly, including organic cotton and wild rubber. Veja teams up with organic farmers and limits the amount of chemicals, water and wastewater used in the production of their Meghan Markle-approved sneakers.

-6%

Veja

V10 White Lear Sneakers Multi

Delivery: $45.00

$232.00 ~~$246.00~~

Balardi

Veja

Campo White And Fuchsia Lear Sneakers

Delivery: $45.00

$231.00

Balardi

Veja

Sneakers Orange

Delivery: $45.00

$347.00

Balardi

-1%

Veja

V 90 Sneakers Green

Delivery: $45.00

$268.00 ~~$271.00~~

Balardi

Veja

White Leather V 95 Sneakers

Delivery: $45.00

$281.00

Balardi

-1%

Veja

Venutri Ii Sneakers Beige

Delivery: $45.00

$285.00 ~~$288.00~~

Balardi

-9%

Veja

V 15 Sneakers Veja Multi Leather

Delivery: $45.00

$305.00 ~~$334.00~~

Balardi

-42%

Veja

Sneakers Donna Tessuto Rosa

Delivery: $45.00

$204.00 ~~$351.00~~

Balardi

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5. Nudie Jeans

The Swedish denim company Nudie Jeans has been lauded by the sustainable fashion community for its dedication to sustainable manufacturing processes. A high proportion of its materials are certified eco-friendly, including its use of organic cotton, and it “reuses most of its offcuts to minimize textile waste,” according to Good on You.