Sustainable fashion labels you never knew were eco-friendly

Sustainable fashion labels have come a long way thanks to earth-minded consumers and increased pressures from the climate change community. Because of this, more and more brands are adopting eco-friendly practices, many of which you may not know about. To spotlight green shopping, we’re rounding up some of our favourite sustainable fashion labels you never knew were eco-friendly.

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1. Reformation

The cool-girl label Reformation puts sustainability at the very core of its business model. The LA-based brand invests in green building infrastructure to minimize its waste, water, and energy footprints. Reformation invests in programs that offset the resources it uses in its manufacturing process, including Native Energy, a regenerative agriculture corporation, and the Bonneville Environmental Foundation (BEF) Water Restoration Program.

-59%

Reformation

Sandals Black

Delivery: $9.95

$158.00 ~~$383.00~~

Yoox

Reformation

Kourtney floral-print dress - White

Sold out

$260.00

Farfetch

Reformation

Gilda Cropped Ribbed Organic Cotton-blend Cardigan - Blue

Sold out

$100.00

NET-A-PORTER

Reformation

mid-rise straight-leg jeans - Blue

Sold out

$103.00

Farfetch

Reformation

Francine Ribbed Stretch-knit Set - Black

Sold out

$180.00

NET-A-PORTER

Reformation

Doutzen floral mini dress - Red

Sold out

$229.00

Farfetch

Reformation

Max Distressed Organic Denim Shorts - Light blue

Sold out

$80.00

NET-A-PORTER

Reformation

Maryanne leopard-print midi dress - Brown

Sold out

$280.00

Farfetch

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2. Stella McCartney

“The starting point is not design. The starting point is sustainability,” designer Stella McCartney once said of her namesake label. The luxury ready-to-wear brand Stella McCartney takes consistent action to lessen its environmental impact, including using innovative sustainable materials like bioengineered spider silk and recycled oceans plastic and developing production innovations that lessen the use of environmental resources, such as water.

-20%

Stella McCartney

Falabella Small raffia bucket bag Beige

Delivery: Delivery costs apply

$1,216.00 ~~$1,520.00~~

Mytheresa

-20%

Stella McCartney

Falabella Mini crossbody bag Black

Delivery: Delivery costs apply

$852.00 ~~$1,065.00~~

Mytheresa

-20%

Stella McCartney

Logo Large faux suede tote bag Brown

Delivery: Delivery costs apply

$1,280.00 ~~$1,600.00~~

Mytheresa

-40%

Stella McCartney

Embroidered logo baseball cap Black

Delivery: Delivery costs apply

$249.00 ~~$415.00~~

Mytheresa

-20%

Stella McCartney

Ryder crossbody bag Black

Delivery: Delivery costs apply

$928.00 ~~$1,160.00~~

Mytheresa

Stella McCartney Ryder faux leather loafers

-30%

BESTSELLER

Stella McCartney

Ryder faux leather loafers Brown

Delivery: Delivery costs apply

$599.00 ~~$855.00~~

Mytheresa

-40%

Stella McCartney

Logo mesh and canvas tote bag Black

Delivery: Delivery costs apply

$945.00 ~~$1,575.00~~

Mytheresa

Stella McCartney

Draped satin gown Pink

Delivery: Delivery costs apply

$4,280.00

Mytheresa

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3. Ninety Percent

Activewear label Ninety Percent “always [selects] the most ethically considered options with the lowest environmental impact across all of our collections.” When the London-based brand launched in 2018, 65% of the materials being used were sustainable, and by its seventh collection, the number rose to 97%.

-64%

Ninety Percent

Midi dresses Black

Delivery: $9.95

$120.00 ~~$330.00~~

Yoox

-13%

Ninety Percent

Midi dresses Black

Delivery: $9.95

$98.00 ~~$112.00~~

Yoox

-42%

Ninety Percent

Midi dresses Black

Delivery: $9.95

$57.00 ~~$99.00~~

Yoox

-64%

Ninety Percent

Midi dresses Blue

Delivery: $9.95

$130.00 ~~$363.00~~

Yoox

-50%

Ninety Percent

Mini dresses Black

Delivery: $9.95

$96.00 ~~$191.00~~

Yoox

-66%

Ninety Percent

Sweaters Black

Delivery: $9.95

$112.00 ~~$330.00~~

Yoox

-15%

Ninety Percent

Tops Black

Delivery: $9.95

$40.00 ~~$47.00~~

Yoox

-59%

Ninety Percent

Sweaters Black

Delivery: $9.95

$118.00 ~~$286.00~~

Yoox

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4. Veja

Veja is a Fairtrade brand that takes its environmental impact seriously. A high proportion of the materials they use are eco-friendly, including organic cotton and wild rubber. Veja teams up with organic farmers and limits the amount of chemicals, water and wastewater used in the production of their Meghan Markle-approved sneakers.

-46%

Veja

Sneakers Wata Ii Womens Fabric White/Beige

Delivery: $45.00

$136.00 ~~$251.00~~

Balardi

Veja

Rio Branco II Panelled Sneakers Beige

Delivery: Delivery costs apply

$166.00

Eraldo

BESTSELLER

Veja

Womens Taupe suede Campo sneakers Women Grey

Delivery: Delivery costs apply

$210.00

Simons

BESTSELLER

Veja

Sneakers White

Delivery: $45.00

$309.00

Balardi

BESTSELLER

Veja

Womens Blue suede Panenka sneakers Women

Delivery: Delivery costs apply

$210.00

Simons

Veja

Lizard-effect Lace-up Sneakers Red

Delivery: Delivery costs apply

$196.00

Eraldo

Veja

Womens Grenat suede Volley sneakers Women Red

Delivery: Delivery costs apply

$195.00

Simons

Veja

Sneakers White

Delivery: $9.95

$165.00

Yoox

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5. Nudie Jeans

The Swedish denim company Nudie Jeans has been lauded by the sustainable fashion community for its dedication to sustainable manufacturing processes. A high proportion of its materials are certified eco-friendly, including its use of organic cotton, and it “reuses most of its offcuts to minimize textile waste,” according to Good on You.