Coastal cowgirl: what is it and how to rock the trend
After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!
The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.
It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.
The staples: cowboy hats and boots
No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.
Ruslan Baginskiy
Chain-strap Straw Gambler Hat - Womens - White
$390.00
MATCHES
Rag & Bone
Ohara Cowboy Hat (Espresso) Caps Brown
$295.00
Zappos
Durango
Crush 12 Western Snip Toe (Red) Womens Shoes
$206.50
Zappos
Ariat
Heritage Western R-toe (Black Deertan) Cowboy Boots
$159.95
Zappos
Old Gringo
Nevada (White) Cowboy Boots
$442.95
Zappos
Getty Images
Coastal fabrics: linen, denim, and light knits
Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.
-46%
Loulou Studio
Knitwear White
$178.00
$329.00
Balardi
-25%
Polo Ralph Lauren
Navy blue cotton cable-knit jumper
$83.94
$111.91
TheDoubleF
-5%
A|X Armani Exchange
Sweaters
$204.00
$214.00
Balardi
-57%
Akep
Sweaters Brown
$105.00
$242.00
Yoox
Accessories: bandanas and belt buckles
Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.
-40%
Versace
Belts Grey
$90.00
$150.00
Yoox
-66%
Emporio Armani
Belts Red
$67.00
$198.00
Yoox
AllSaints
Quarters AllSaints Silk Square Scarf Black
$89.00
AllSaints
Mulberry
Womens Softie Chain Skinny Scarf - Lanc Red-Pwdr Rose
$110.00
Mulberry
Gianvito Rossi
Foulard, Accessories, Woman, Black, PZ
$190.00
Gianvito Rossi
Moy Atelier
Jazzy Leafs 70
$185.00
SEEZONA
Outfit ideas
There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!
Alo
| Performance Off-Duty Cap in Black
$68.00
Alo Yoga
Alo
| Goddess Ribbed Go-To Tank Top in White, Size: Medium
$68.00
Alo Yoga
-23%
BOSS
Mens Embossed logo recycled polyester weekender bag Brown
$189.95
$248.00
Simons
-25%
HUGO BOSS
Mens Stretch virgin wool pant Slim fit Blue
$169.95
$228.00
Simons
