Coastal cowgirl: what is it and how to rock the trend

After coastal grandma and coastal granddaughter, there’s another offshore-themed TikTok trend taking the internet by storm: it’s time for the coastal cowgirl!

The hashtag #coastalcowgirl has amassed 51.7 million views as of mid April, establishing the trend’s viral status. But TikTok isn’t the only driving force behind the new aesthetic’s popularity: numerous celebs, including Kendall Jenner, have become coastal cowgirls themselves, sharing their rustic looks on Instagram.

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

It very much seems like coastal cowgirl will be one of the hottest trends for summer 2023! If you’ve been wondering how to rock the aesthetic, you’re in the right place: here’s a comprehensive guide to the coastal cowgirl look.

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

The staples: cowboy hats and boots

No cowboy outfit could be defined as such without the classic cowboy hat/boots combo. According to Stylight’s recent trend report on coastal cowgirl, the demand for these two items has increased by 381% and 47% respectively.

Ruslan Baginskiy

Chain-strap Straw Gambler Hat - Womens - White

Sold out

$390.00

MATCHES

Rag & Bone

Ohara Cowboy Hat (Espresso) Caps Brown

Sold out

$295.00

Zappos

San Diego Hat Company

Take Me Cowboy (Natural) Caps Beige

Sold out

$41.25

Zappos

Lack of Color

The Desert Cowboy - Natural (Natural) Caps Beige

Sold out

$149.00

Zappos

Durango

Crush 12 Western Snip Toe (Red) Womens Shoes

Sold out

$206.50

Zappos

Ariat

Fatbaby Heritage (Dapper Copper Kettle/Brownie) Cowboy Boots

Sold out

$99.95

Zappos

Ariat

Heritage Western R-toe (Black Deertan) Cowboy Boots

Sold out

$159.95

Zappos

Old Gringo

Nevada (White) Cowboy Boots

Sold out

$442.95

Zappos

More products

Alyssa Coscarelli wears silver earrings, a silver chain pendant necklace, a white laces V-neck / sleeveless top, a black shiny varnished leather shoulder bag, silver bracelets, silver rings, a white pleated knees skirt, black and blue gradient print pattern shiny varnished leather knees boots.

Getty Images

Coastal fabrics: linen, denim, and light knits

Being a summer trend, coastal cowgirl mainly involves summery and cool fabrics, such as linen, paired with a good old pair of denim shorts. But summer nights can be chilly, and cowgirls need to stay warm: enter the light knit jumper in cotton or one-ply wool. Stylight has registered a 54% increase in searches for light summer knits.

Twik Womens Cable-knit Henley Shirt sweater

-32%

BESTSELLER

Twik

Womens Cable-knit Henley Shirt sweater Blue

Delivery: Delivery costs apply

$39.95 ~~$59.00~~

Simons

-64%

Paco Rabanne

Sweaters Green

Delivery: free

$224.00 ~~$618.00~~

Yoox

-32%

Twik

Womens Cable-knit Henley Shirt sweater White

Delivery: Delivery costs apply

$39.95 ~~$59.00~~

Simons

-74%

Pink Memories

Sweaters Brown

Delivery: $9.95

$95.00 ~~$371.00~~

Yoox

More products

View this post on Instagram

Instagram

To embed social media content, we use a third-party service which may collect data about your activity. Please review the details and accept the service to view this content.

Accessories: bandanas and belt buckles

Western accessories like bandanas and exaggerated Texan-style belt buckles are a must! Demand for Western-inspired belt buckles has increased by 34% in the last year.

Simons

Womens Antique-like buckle braided leather belt Brown

Delivery: Delivery costs apply

$59.00

Simons

-66%

Emporio Armani

Belts Red

Delivery: $9.95

$67.00 ~~$198.00~~

Yoox

-40%

Versace

Belts Grey

Delivery: $9.95

$90.00 ~~$150.00~~

Yoox

AllSaints

Quarters AllSaints Silk Square Scarf Black

Sold out

$89.00

AllSaints

Mulberry

Womens Softie Chain Skinny Scarf - Lanc Red-Pwdr Rose

Sold out

$110.00

Mulberry

Gianvito Rossi

Foulard, Accessories, Woman, Black, PZ

Sold out

$190.00

Gianvito Rossi

Moy Atelier

Jazzy Leafs 70

Sold out

$185.00

SEEZONA

Rag & Bone

Jumbo Ventura Belt (Sabbia Suede) Womens Belts Brown

Sold out

$295.00

Zappos

More products

Guests seen wearing a lingerie dress with sandals, a crop top with a green printed skirt and a mini skirt with white cowboy boots.

Getty Images

Outfit ideas

There are two predominant approaches to the coastal cowgirl style: rustic, featuring jeans, linen tops, and leather vests; and romantic, composed of a light and airy dress paired with a bandana. Cowboy hats and boots are always essential!