How Patagonia Revolutionized Outerwear

Before Patagonia, outdoor jackets were mostly composed of wool, cotton and leather, which were only marginally effective in protecting its wearers from the elements. Innovations in fabric and technique have made Patagonia one of the most important contributors to today’s outerwear market. The brand’s jackets have evolved to embrace a sophisticated insulating technique that keeps hikers and athletes warm, dry and mobile.

Now known around the world as a foremost maker of outdoor clothing, Patagonia’s jackets have become a staple for those with adventurous hearts. Here’s the lowdown on how Patagonia changed outerwear forever.

Fabric Innovations

From Capilene polyester to their signature Synchilla (synthetic chinchilla) fabric, Patagonia has been on the forefront of textile invention since the company’s start. Until the late 1970s, wool was the watchword for all things warm—and while wool is a wonderful insulator, the unfortunate facts are that this classic textile can be itchy, moth-attracting, and smelly when wet. But Aaron Feuerstein, owner of Massachusetts-based manufacturer Malden Mills, changed the game when he invented synthetic fleece and partnered with then-unknown clothing company Patagonia. 

Threefold Layering

Nowadays, most outerwear manufacturers adhere to the philosophy of three layers—a close-fitting inner layer, an insulating middle layer and a wind and waterproof outer layer. But before Patagonia, this design ethic was scarcely used. A Patagonia jacket with a fuzzy fleece lining and windproof exterior will work wonders when you wear it over a long sleeved tee, even in the harshest conditions.

Fun Colors

Just because your clothing is practical, doesn’t mean that it can’t be a pleasure to wear. While most outdoor clothing companies once made their wares in classic neutrals, Patagonia reached extreme popularity when they started manufacturing jackets in bright primaries, neons and even metallics. Get visible and thoroughly warmed in a bright Patagonia jacket that helps you stand out against snow, woods and mountains.

Ecological Responsibility

One of the best things about Patagonia is that when you wear their clothing, you can do so guilt free. The company has made a commitment to environmental sustainability, relying on post-recycled materials and humane working environments to create their designs. Warding off the cold was never so cruelty-free.

Participate in a legacy of innovation and responsibility when you don a Patagonia jacket on your next outing. Your body, and your planet, will thank you.

Patagonia’s jackets have had a landmark influence on the outerwear market.