Prada’s World Through The Eyes Of Its Lenses

There’s nothing we can say about Prada that would truly capture the profound impact it has had on the fashion world—but we shall try. Founded in Milan by Mario Prada over 100 years ago, the house has expanded into an empire world-renown for its luxury goods, collecting a few honors along the way. Even Prada sunglasses are made with as much reverence for sophistication as one of its coveted leather handbags.

With us as your guide, let Prada sunglasses be a portal into a world of impeccable craftsmanship and unabashed elegance, starting with the place where it all started.

Galleria Vittorio Emanuele II, Milan

Our first stop is one of the oldest shopping centers in the world—the Galleria Vittorio Emanuele II in Milan. It’s where Mario Prada opened an upscale luggage and travel accessories store in 1913. There, Prada became favored by members of Europe’s high society. Walk the same floors Italy’s aristocracy once did wearing Havana-frame tortoise shell shades, a double-breasted herringbone coat and a top-handle leather handbag.

Largo Isarco, Milan

The second stop on our Prada world tour is a sprawling early 20th century distillery in the south of Milan. It’s the headquarters of the Prada Foundation, an organization set up in 1993 to showcase and nurture the work of contemporary artists. Take a walk along the work of modern art’s most brilliant minds wearing the house’s signature baroque sunglasses, a cashmere sweater, mini skirt and plum-hued loafers.

SoHo, New York

Follow modern-day Prada’s international expansion to SoHo, New York, where its Prada epicenter serves as an art gallery and cultural center as much as a high-end retail space. As you tour this unconventional marvel, give a nod to the past by wearing a pair of vintage-inspired cat-eye frames, a pussybow blouse and wide-leg jeans.

From its roots in Milan to its modern legs in New York, a tour of the world of Prada is an experience only to be had by looking through its lenses.

Everything Prada touches turns to gold, including its sunglasses.