Wear North Face Hoodies Like A Nature Conservationist

When North Face co-founders Doug Tompkins and Susie Tompkins Buell started the little climbing retail shop that would eventually become the mammoth outdoor gear brand we know and love today, they probably had no idea how big of an impact they would have on the industry.

Known for their commitment to wilderness conservation as well as their apparel business prowess, these two lived inspirational lives worth emulating. Copy their best moments in a North Face hoodie.

Climb A Mountain

Even into his 70s, the late Doug Tompkins continued to climb mountains and even make “first ascents”—meaning he trailblazed new paths to the top of mountains that hadn’t been climbed before. Start your own climbing adventure in sturdy hiking shoes and a warm fleece-lined hoodie.

Campaign For Change

Susie has generously donated to climate conservation initiatives in the past, hoping to see a better future brought about by cooperation between governments and private companies. Follow her lead by joining a march or volunteer with a climate-focused NGO in a North Face zip-up and ethically-made jeans.

Care For Local Land

Doug purchased large tracts of land in Chile during his lifetime in an effort to preserve some of the region’s most beautiful natural areas. Even if you can’t afford to buy an acreage, get involved in local conservation through advocacy groups in your area that will put you to work tending the land and picking up litter. Do so in comfort in a lightweight North Face hoodie and comfy athletic sneakers.

You don’t have to have boatloads of money or influence to make a positive impact on the earth around you. Be inspired by those who have gone before you, and start small—if we all pitch in, things are bound to change for the better.

North Face hoodies are a perfect companion to the conservationist’s lifestyle.